Sonoma Clean Power (SCP), the public electricity provider for Sonoma and Mendocino counties, is working with Uber, the San Francisco-based transportation platform, to incentivize local drivers to switch to electric vehicles (EV).

Electric vehicle

Uber is known for its on-demand rideshare app that connects riders with available drivers. The app has since expanded to offer multiple modes of transportation.

Uber recently announced the EV Champions Initiative, a pilot program that’s set to deliver at least 5 million EV rides over the next year.

Uber driver-partners that use an all-electric vehicle or plug-in hybrid will now be eligible to receive an additional $1 for every trip by signing up for the EV Champions program. Participating driver-partners can earn an extra $30 for 30 trips each week until Jan. 2, 2019 thanks to the partnership between SCP and Uber.

“At SCP, we are always looking for new and innovative ways to achieve our mission of reducing greenhouse gas emissions in Sonoma and Mendocino counties,” said Cordel Stillman, SCP’s Director of Programs. “Because Uber is already changing the culture of transportation by promoting alternative ways to travel, we thought a partnership to encourage drivers to switch to clean, electric vehicles made a lot of sense.”

SCP is currently running the third and final iteration of its popular electric vehicle incentive program. Now through Nov. 16, customers in SCP’s service territories can save $1,000 to $4,000 on the purchase or lease of a new or used, EV or plug-in hybrid.

In addition to SCP’s incentives, the participating local dealerships and their manufacturers are offering significant discounts on their vehicles. Customers may also qualify for rebates from the State and local agencies. Combined, these incentives, discounts and rebates can help drivers save thousands of dollars on the total vehicle price.

As an additional part of the EV Champions program, Uber riders matched with a driver-partner in an electric vehicle now receive an in-app notification. EV drivers can offer riders in-car materials with basic information on the benefits of EVs and importance of electrification.

— Submitted by Kate Kelly

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