The 15th annual Pinot on the River Festival and benefit for the Boys & Girls Club of Central Sonoma County returns to the Healdsburg Plaza Oct. 21 — this time around, the club hopes to raise $100,000 for its after-school programs and sports activities.
This all-day event will focus on pouring wines from limited production wineries up and down the West Coast, with around 80 to 100 small-batch wineries participating.
“This event is set up in partnership with Roadhouse Wines. We help with selling the tickets and we directly benefit from all of the ticket sales and raffles,” said Jeanne Kearns, vice president of resource development at the Boys & Girls Club.
100 percent of the proceeds will go to the Healdsburg Boys & Girls Club chapter and will go towards funding important after-school programs that help keep kids safe and active.
“We serve a really big swath of Northern California all the way from Cloverdale to Marin City, but here, for the Healdsburg Club, it generally goes towards after-school activities; sports, trainings and club events that support healthy lifestyles,” Kearns said.
Jennifer Weiss, CEO of the Boys & Girls Club of Central Sonoma County, says this fundraiser is helpful because it almost covers the cost of after-school activities for youth. “Our after-hours programs do not get funded, so we have to raise the funds ourselves and this fundraiser is able to keep the cost at $50 for students,” Weiss said.
Club athletics include activities such as basketball and fitness and the organization also offers annual summer camps for children.
Club leaders are hoping they can reach their fundraising goal of $100,000, a figure they couldn’t reach last year. “Last year we didn’t do as well due to the fires — it was hard. In 2016 we did meet that $100,000 goal, so we are aiming for that again this year,” Kearns said.
When and where: Sunday Oct. 21 from 11 a.m. to 3 p.m. at the Healdsburg Plaza. Tickets are $100 and can be purchased online at: http://www.pinotfestival.com/.